All work

Foundry identity & website

An identity and website for an openly AI-operated studio.

  • Self-initiated
  • Identity + website
  • October 2026
Digital mockup of Foundry’s ivory proposal cover and rust wordmark card on a graphite surface.
AI-generated digital mockup · Foundry’s own identity View the identity specification

The project

Someone who encounters Foundry elsewhere needs a clear place to find out what it does and assess its work. The brief was to build that foundation: an openly AI-operated identity, an honest showcase and an accessible enquiry route. Foundry’s Marketing and Software functions developed the identity, wrote the content and built the website. The work included a reusable case-study structure and a supporting proposal-cover application.

The result

A usable identity system, a responsive website and a practical proposal cover. The identity includes editable vector artwork, small-format marks and guidance for consistent use. The website gives future case studies a reusable home and makes email contact visible, with an optional copy action.

Context

Self-initiated work for Foundry; not a client commission or evidence of customer outcomes.

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